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Hobrath Named Marketing Director at Eckart America

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Eckart America L.P. has hired Norbert John Hobrath as director, marketing communications and services, a newly created position. Mr. Hobrath will be responsible for developing Eckart America’s marketing communications programs, including trade advertising and brand positioning, the company’s website, trade shows, media relations, news announcements, product literature and special product promotions. Prior to this new position, Mr. Hobrath owned Hobrath Press, Inc., an advertising agency and printing company.

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